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How to Recover Strategic Account Relationships
(Powerful Ideas/White Papers)
... First, gather the story of how the relationship went belly up. In our experience, the incidents in this chronology can come from customer service people, salespeople, marketing—even R&D and delivery ...
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The Greening of Business Relationships: A Supply Chain Imperative
(Powerful Ideas/White Papers)
... role in it. We don’t hear much out of China, India, or Russia, though. Hmmm. TerraChoice, an environmental marketing firm, has released startling studies indicating enormous percentages of green claims ...
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Logistics and Supply Chain Relationships: Fueling the Drive to Win-Win-Win
(Powerful Ideas/White Papers)
... awash in hot air and bologna for quite a while, leading to interpretations that relationships and relationship management are the purview of the Sales and Marketing folks, as they try to wring more out ...
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Yesterday's News and Today's Opportunity
(Powerful Ideas/White Papers)
... had to pull the 3PL plug when the service provider couldn't ship successfully to either direct marketing customers or to leading national retailers. There are more. And, Your Point Is? In ...
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Relationship Return on Investment (RROI)
(Powerful Ideas/White Papers)
... So, for your investment analysis, you need to estimate what the dollar amount of increased business, reduced marketing, selling and setup costs, and extra referral business will be for the estimated life ...
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Supporting Strategic Account Management with Systems
(Powerful Ideas/White Papers)
... or account-specific sales and marketing expenses--may not have been captured in the first place, which compromises management's profitability conclusions. Range of Technical Support Available: Lowest ...
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Ted Levitt On Marketing
(Powerful Ideas/Book Reviews)
Ted Levitt On Marketing by Ted Levitt Easily the most respected thinker on marketing in the 20th century, Ted Levitt died in 2006 and Harvard Business School Press decided to honor him with ...
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What Clients Love: A Field Guide to Growing Your Business
(Powerful Ideas/Book Reviews)
... Touch and the marketing classic, Selling the Invisible (1997). Beckwith's books are all composed of one and two-page chapters that make a quick point and then move on. This makes them a fast read, even ...
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The New Ruthless Economy: Work and Power in the Digital Age
(Powerful Ideas/Book Reviews)
... Head says that once administration costs were added to "the for-profits' higher spending on consultants, marketing and advertising, the for-profit[s] were...3 [to] 11 percent more expensive than their ...
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Business Market Management: Understanding, Creating, and Delivering Value
(Powerful Ideas/Book Reviews)
... $80). Narus and Anderson have been studying business-to-business marketing for the last 15 years, and what you have here is 400 pages of how excellent firms understand, market, and deliver value to their ...
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Why Have a Voice-of-the-Customer Program?
(Powerful Ideas/White Papers)
... administer all project activities The VOC Program generally requires resources from a number of different functional areas to assist with the planning, design and execution of this VOC process. Marketing ...
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Aligning A Firm to Unleash Strategic Customer Relationships
(Powerful Ideas/White Papers)
... A number of well-intentioned companies allocated budgets for setting up and staffing a strategic customer management function but did not allocate enough for planning, support, training or internal marketing. ...
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Prioritized & Vitally Important
(About Us/Testimonials)
... important, and there is no way we could have come up with most of this on our own." VP, Sales & Marketing, Global Transportation Firm ...
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Context & Problem Solving
(About Us/Testimonials)
... been identified. S4 Consulting was there with us to provide that service and help us grow our market share and revenues." VP, Marketing, Global Logistics Company ...
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Understand, Align and Engage
(About Us/Testimonials)
... throughout the organization as part of the process. We have grown-- both personally and financially--as a result of our work with S4." EVP, Sales & Marketing, Fortune 100 Insurance Company ...
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Early Warning Signs for Troubled Relationships
(Powerful Ideas/White Papers)
... become your VP of Negative Marketing. Every missed deadline, product or service glitch is commented upon and documented. These enemies are often very angry or difficult to deal with, so most suppliers ...
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Golf Does Not Equal Relationship Management.
(Scrollers/Scroller Articles)
... and your in-depth understanding of both your and your customers’ business. Golf can certainly be part of your marketing arsenal, but what are the systematic ways you determine how best to serve the customer? ...
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Leadership Team
(About Us/Leadership Team)
... the development, retention and growth of critical B2B customer relationships. Brad's senior executive leadership experience includes marketing & sales, business development, strategic planning, e-business ...
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Brad Mitchell
(About Us/S4 Consultants)
... marketing & sales, business development, strategic planning, e-business and management consulting. Most recently, he was the founding President and CEO of ChainDrugStore.net, a leading web-based B2B ...
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Dave Jones
(About Us/S4 Consultants)
... relationships. In 30+ years of consulting experience, Dave has led numerous strategic and marketing projects that resulted in improved performance for his clients. He also served as Director of the Ohio ...