Golf can be an excellent way to get to know customers. But golf alone cannot help you determine what your customers need, want and value. Business relationships are comprised of both the personal relationship and your in-depth understanding of both your and your customers’ business. Golf can certainly be part of your marketing arsenal, but what are the systematic ways you determine how best to serve the customer?

If you’d like to move beyond the greens and rough to develop a systematic and strategic way to manage critical customers, S4 Consulting can help.