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Effective Communication Plans

9 Basic Components

The following are nine basic components of Effective Communication Plans:

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Are Big Accounts Good For You?


Everyone we know agrees that the famous 80/20 Rule or some variation of it applies to the customer base of most companies.  The rule states that most of your revenue comes from just a few of your customers.  More importantly, most of your profits come from a small portion of your customers.

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Effective Communication

Communication does not end with the click of the send key.  Many times we think we are clear, yet we are disappointed with results and lose precious time making corrections.  Effective communication goes beyond relaying information. 

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Lessons from Real Life

Life experiences are great learning tools.  In order to capitalize on life's lessons and use them to your benefit, good leaders will:

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Is the Relationship Healthy?

As the retail industry has learned, customer satisfaction research provides an efficient and effective means to learn about customers' perceptions.  From the fast-food industry to the automobile industry, customer satisfaction surveys are used to continuously monitor the pulse of market perceptions and to adjust product and service offerings accordingly. 

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Quantifying Value

Why is it important to quantify the value I provide to my customer? What are possible ways to add value?  How do I identify value-added services?

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Unleashing the power of business relationships.